George Martin, Jr. – Real Experience, Marketing and Results

At the beginning of 2012 George joined Hallmark Idaho Properties, Hailey – Sun Valley as the Marketing Director and Associate Broker. George participated in the alliance of Hallmark Idaho Properties with Cabela’s Trophy Properties creating a unique global marketing opportunity for seller’s we represent.

The move also allows George to dedicate more time to his passions of online marketing, professional photography and consulting those that need marketing help. George started his real estate career in 1975 in the Seattle area. In 1977 he received an award for his 1st “Million Dollar Month” when homes averaged apx $40,000. He is a Graduate of the Realtor Institute.

George has been in top 1% in nation for sales the majority of his career. The major focus while working in the Pacific Northwest was marketing and representing major building companies. George was associated with Windermere Real Estate in the Pacific Northwest starting in 1989 and moved to Wood River Valley in 2001.

Specialties:

George is a natural leader in the world of marketing. Having worked with various advertising agencies helping design effective marketing campaigns for new home communities to being self taught on designing and building websites for various Windermere offices and major builders, George understands what it takes to get maximum exposure in today’s worldwide market place. He also worked with leading Northwest Interior Designers to target specific buyer profiles when setting up model homes in new home communities he marketed.

George’s unique online marketing approach exposes properties to the vast market throughout the United States and beyond. Because a large percentage of local real estate sales are too people that live outside the immediate area, promotional programs are geared to very specific markets including California, Washington, Oregon and East Coast Markets.

Certifications & Awards:

A Graduate of the Realtor Institute George obtained his brokers license in 1977 and has received numerous top achievements, sales and marketing type awards. George has also been recognized as an award winning professional photographer, skills he uses on a daily basis marketing homes and products online. George studied photography with the New York Institute of Photography.

Interests:

Photography, computers, marketing trends, financing and economics, building and design, consumer behavior and self-improvement

Skills and Experience

Top Real Estate Broker, Trainer, Sales Manager and Marketing Agent for 35 Years

Successful Negotiator, Proven Track Record

Sold and Closed over 2,500 Home, Condominium, Farm and Land Transactions

Top 1% of Realtors in Nation for Majority of his Real Estate Career for Number of Homes Sold and Closed Each Year

Built and Sold A Variety of Spec. and Custom Homes (In partnership with his wife Lesley)

Creative Marketer:

Designed and Implemented Major Marketing Programs for Various Corporate Builders and Real Estate Companies in Greater Northwest

Fee Hired Consultant (design, marketing and strategies) including 2 Homebuilders listed on the New York Stock Exchange

Professional Photographer and Internet Website Designer

Computer Geek Since Late 70′s With Focus On Effectively Selling Online

Past Technical Adviser for Sun Valley Multiple Listing Service, Northwest Multiple Listing Service and the Windermere Corporation

Active Online Marketing Consultant for Various Associations, Networks, Groups and Real Estate Blogs

Group Leader on Various Online  Marketing and Networking Groups

It’s A Changing World – Constantly Striving To Stay Ahead of Competition Through Continuing Education

Visit our company website: HallmarkIdahoProperties.com

 

 

 

How to Buy a Home Without 20% Down

With housing prices and mortgage rates still near historic lows, now could be a great time to become a homeowner. I recently talked to a caller on our Financial Helpline who had a great credit score and could afford the mortgage payment for the home value she wanted since it would be about the same as her current rent. (In many parts of the country, it’s actually cheaper to buy than to rent right now.)

There was one problem though. The traditional down payment is 20% of the home value but she only had enough to put down about 10% and was worried about missing years of building equity if she tried to save up the rest over time. If you’re in a similar situation, here are some thing to consider:

You Need More Than the Down Payment

Keep in mind that you’ll also probably have to pay at least some closing costs, which are generally about 2% of the price of the home. You’ll also want to have an emergency fund with at least 3-6 months and ideally 6-12 months of necessary expenses. That’s because the last thing you want is to lose your home to a foreclosure if an unexpected emergency makes it difficult to pay the mortgage.

An Insured Mortgage

You might be able to put down less than 20% by having your mortgage insured against default. One way to do that is with a government guaranteed mortgage. For example, the FHA loan program uses more lenient credit criteria than traditional mortgages, requires only a 3.5% down payment, and has the seller pay most of the closing costs.

Sounds pretty good, huh? Of course, there are costs to this. First, to qualify you typically need 2 years of steady employment with a stable or increasing income, a minimum credit score of 620 with no more than 2 30-day late payments over the last 2 years, no bankruptcies in the last 2 years, no foreclosures in the last 3 years, and a mortgage payment no more than about 30% of your gross pre-tax income. Second, there are limits on how much you can borrow based on where you live. Finally, you have to pay a premium of up to 1% of the loan amount at closing (it can be rolled into your mortgage but that would increase your monthly payments) and a monthly premium of up to .9% of the loan amount each year.

VA loans are another type of government guaranteed mortgage but only veterans on active duty in World War II and later periods are eligible. The loan limits are determined by the lender but generally max out at $417k except in certain high-cost counties. No down payment is usually required at all and there are no monthly premiums. However, there is a one-time funding fee of up to 2.4% that is reduced based on the size of your down payment.

Alternatively, you can get private mortgage insurance. The premiums can vary but are reduced the more you put down. The best part is that unlike with the government programs, the premiums can disappear altogether once you have 20% equity in your home, whether by you paying down the loan, the property rising in value, or (hopefully) both.

Confused? Don’t worry about it. Your mortgage lender can help you decide which programs you qualify for and which one might be most beneficial for your situation.

Piggyback Loans

In this scenario, you would get 2 loans. One would cover 80% of the home value and the other “piggyback loan” would cover the rest minus your down payment. The advantage is that you can avoid paying for mortgage insurance with less than 20% down. The disadvantage is that the piggyback loan has a higher interest rate and often has a “balloon payment” at the end. This is a final payment that’s considerably larger than your normal payments so be sure to save up for it if you’re going to keep the loan that long.

Using Your Retirement Accounts

Finally, there are several ways you can use retirement funds for a down payment. If you have an IRA, you can withdraw up to $10k penalty-free to purchase a home if you haven’t owned one in the last 2 years. This is a lifetime limit for the total of all your IRAs so only use it if you must. If it’s a Roth IRA, the earnings can also be withdrawn tax-free if the account has been open for at least 5 years (the contributions can always be withdrawn tax and penalty free). Otherwise, the withdrawals could be taxable.

If you have a retirement plan at work, you may be able to take a hardship withdrawal or a loan. A hardship withdrawal doesn’t have to be paid back but it’s taxable and subject to a 10% penalty if you’re under age 59 1/2. A loan isn’t taxable but must be paid back with interest. The good news is that the interest goes back into your account and the payments for a loan used to buy a home can often be spread over a longer time period than a regular loan.

The real cost of using your retirement accounts isn’t the taxes or interest you pay but that those funds aren’t growing for your retirement. The more aggressively you’re invested, the greater that opportunity cost is likely to be. On the other hand, you have to weigh that against the value that owning a home can add as an asset that you can later sell or borrow against to help provide for your retirement.

The Bottom Line

 

 

 

If you want to take advantage of today’s real estate market and record low interest rates but don’t yet have the full 20% down payment, be sure to explore all of your available options. Figure out how much each option would cost you in mortgage premiums, interest rates, taxes, and lost investment earnings. Of course, you could always decide to stick with the tried and true old-fashioned method: save for it.

SOURCE: Forbes

Zillow: Buyers over optimistic on home value appreciation

More than 42% of prospective homebuyers polled by Zillow believe home values will appreciate by 7% annually in the years ahead.

“It’s troubling that we’re still in the midst of one of the worst housing recessions in history, and yet prospective buyers continue to have such high expectations for home value appreciation,” said Stan Humphries, chief economist at Zillow.

Many commented the Zestimates put out once a month by Zillow routinely show rosier-than-expected home values than other indices. Still, the findings in their survey were most troubling because even in a normal market, home prices only appreciate between 2% and 5% per year, according a 2005 study completed by Robert Schiller, founder of the Standard & Poor’s/Case-Shiller home price index.

Zillow polled 177 people who said they were planning to buy a home within the next three years.

The prospective buyers did show a knowledgeable grasp of the process. More than 65% of those surveyed answered questions correctly more than half of the time. There were still some areas of concern.

Roughly 41% of respondents believe purchasing private mortgage insurance is mandatory, no matter the down payment. Typically, lenders require PMI when less than 20% down is given.

And 56% of those polled said appraisals determine whether a home is in good condition, which is something an inspection does.

Nearly half of those surveyed said a prospective buyer  owns a home as soon as the contracts are signed, when in fact the purchase and sales agreements kicks off the closing phase, which can be lengthy.

“It’s great that buyers seem to have a fairly solid grasp of the home-buying process, but since this is one of the biggest financial decisions of most people’s lives, it’s even more important that they understand how that investment will appreciate after they sign the papers,” Humphries said. “Over-estimation of the appreciation potential will lead many to buy real estate when the time in which they plan to live in the house may make renting a better strategy.”

 

SOURCE: HousingWire

How to Make a ‘Lowball’ Offer

[pullquote_right]“Pick The Right Real-Estate Agent”. Sometimes agents are too reluctant to make aggressive offers, Mr. Carlisle says. They may be more focused on completing a deal and collecting their commission, rather than making the best deal. Or their negotiation skills might not be up to par.[/pullquote_right]For some home sellers, it was a long summer without a home sale. That means this fall, some buyers — smelling the desperation — may be able to cut a better deal.  “Sellers who had their homes on the market all summer are anxious to move on, especially before the holidays hit,” says Bill Golden, a real-estate agent with ReMax in Atlanta. The closer it gets to the holidays, the more anxious unsuccessful sellers can become, he says.

Other sellers will choose to let their listings expire and try again next year. They, too, may be willing to make a deal in order to sell their properties, even if they’re no longer actively trying to sell their place, says Patrick Carlisle, chief market analyst for Paragon Real Estate Group in San Francisco.

The key to making an aggressive “lowball” offer on a home is to start by finding properties that have languished on the market for a long time. The softer the market, the more likely the strategy will work, Mr. Carlisle says.

But buyers can get tripped up. Here are six things you need to do when making a lowball offer.

1. Understand the market

Before submitting an offer, your real-estate agent should do a full comparative market analysis of the property to determine what its fair market value is, Mr. Carlisle says.

For instance, it’s still a buyer’s market in the Richmond, Va., area, where Susan Stynes works as a real-estate agent for Long & Foster. Ms. Stynes says she wouldn’t hesitate to encourage a client to make an aggressive offer, after considering the time the property has been on the market and neighborhood comparables.

But in other markets a low offer won’t get you far, says Stephen G. Kliegerman, president of Halstead Property Development Marketing in New York.

2. Pick the right real-estate agent

Some real-estate agents caution buyers against making an offer that is so low it could offend the seller and halt the negotiation process.

But sometimes agents are too reluctant to make aggressive offers, Mr. Carlisle says. They may be more focused on completing a deal and collecting their commission, rather than making the best deal. Or their negotiation skills might not be up to par.

“If it’s an appealing, well-priced property that has five or six offers on it, well, going in 10% or 20% under asking isn’t going to get you anywhere,” he says. But on a property that has been overlooked by the market and doesn’t have multiple bidders, it often doesn’t hurt to go in low.

3. Back up your price

There’s an art to presenting an offer that’s substantially under the asking price. A low offer could start negotiations off on the wrong foot if you’re not careful, Mr. Golden says.

The key is for you or your agent to explain the offer when presented.

“Sellers want to know why you’re coming in so low. Include recent [comparable sales in the area] or issues with the property that validate why your offer is so low,” he says. Don’t be too harsh with your criticism, however — that can also work against you, he adds.

4. Know what you’re willing to pay

Buyers these days have a strong motivation to get the best possible price on a property, especially if they believe that home values will fall even more, says Jay Butler, professor emeritus of real estate at the W. P. Carey School of Business at Arizona State University. Their biggest worry is often that people will say they overpaid, he says.

But sellers have limits, too, most often dictated by the amount of home equity they have, Mr. Butler says.

Before negotiations begin, it’s important for a buyer to decide what his walk-away price is, Mr. Carlisle says. “At some price point, the deal is no longer worth doing, no matter how great the property.”

While a buyer should know how high she is willing to go, don’t put limits in the first offer, Mr. Kliegerman says. You lose integrity if you say it’s your “best and final” offer, but then are willing to come up with a few thousand dollars more in order to buy the property.

5. Make a clean, easy offer

When you make a low bid, you want other elements of the offer to be attractive to the seller. And a deal that can close quickly often will have appeal.

Make sure there are as few contingencies as possible, Mr. Golden says. It’s best if buyers don’t have a home to sell in order to buy the one they’re bidding on, Ms. Stynes says.

Also, have your financials in order from the start. Loan qualification is more difficult these days, so it’s important to have a lender pre-approval letter, Mr. Carlisle says.

6. Be smart about a cash deal

Cash is king, but in the end, a seller often wants the most money for his home — regardless of if the buyer needs a mortgage or not. So don’t think making an all-cash bid will automatically mean an accepted offer.

If the seller is a bank because the property is a foreclosure, the institution may accept a lower offer from a cash buyer, as opposed to someone who needs a mortgage, Mr. Golden says. Banks often don’t want to deal with mortgage-related delays.

 SOURCE: Wall Street Journal