George Martin, Jr. – Real Experience, Marketing and Results

At the beginning of 2012 George joined Hallmark Idaho Properties, Hailey – Sun Valley as the Marketing Director and Associate Broker. George participated in the alliance of Hallmark Idaho Properties with Cabela’s Trophy Properties creating a unique global marketing opportunity for seller’s we represent.

The move also allows George to dedicate more time to his passions of online marketing, professional photography and consulting those that need marketing help. George started his real estate career in 1975 in the Seattle area. In 1977 he received an award for his 1st “Million Dollar Month” when homes averaged apx $40,000. He is a Graduate of the Realtor Institute.

George has been in top 1% in nation for sales the majority of his career. The major focus while working in the Pacific Northwest was marketing and representing major building companies. George was associated with Windermere Real Estate in the Pacific Northwest starting in 1989 and moved to Wood River Valley in 2001.

Specialties:

George is a natural leader in the world of marketing. Having worked with various advertising agencies helping design effective marketing campaigns for new home communities to being self taught on designing and building websites for various Windermere offices and major builders, George understands what it takes to get maximum exposure in today’s worldwide market place. He also worked with leading Northwest Interior Designers to target specific buyer profiles when setting up model homes in new home communities he marketed.

George’s unique online marketing approach exposes properties to the vast market throughout the United States and beyond. Because a large percentage of local real estate sales are too people that live outside the immediate area, promotional programs are geared to very specific markets including California, Washington, Oregon and East Coast Markets.

Certifications & Awards:

A Graduate of the Realtor Institute George obtained his brokers license in 1977 and has received numerous top achievements, sales and marketing type awards. George has also been recognized as an award winning professional photographer, skills he uses on a daily basis marketing homes and products online. George studied photography with the New York Institute of Photography.

Interests:

Photography, computers, marketing trends, financing and economics, building and design, consumer behavior and self-improvement

Skills and Experience

Top Real Estate Broker, Trainer, Sales Manager and Marketing Agent for 35 Years

Successful Negotiator, Proven Track Record

Sold and Closed over 2,500 Home, Condominium, Farm and Land Transactions

Top 1% of Realtors in Nation for Majority of his Real Estate Career for Number of Homes Sold and Closed Each Year

Built and Sold A Variety of Spec. and Custom Homes (In partnership with his wife Lesley)

Creative Marketer:

Designed and Implemented Major Marketing Programs for Various Corporate Builders and Real Estate Companies in Greater Northwest

Fee Hired Consultant (design, marketing and strategies) including 2 Homebuilders listed on the New York Stock Exchange

Professional Photographer and Internet Website Designer

Computer Geek Since Late 70′s With Focus On Effectively Selling Online

Past Technical Adviser for Sun Valley Multiple Listing Service, Northwest Multiple Listing Service and the Windermere Corporation

Active Online Marketing Consultant for Various Associations, Networks, Groups and Real Estate Blogs

Group Leader on Various Online  Marketing and Networking Groups

It’s A Changing World – Constantly Striving To Stay Ahead of Competition Through Continuing Education

Visit our company website: HallmarkIdahoProperties.com

 

 

 

Consumer’s future is online and so is real estate marketing

According to Microsoft, the future of consumer behavior is all about online, and that has brought with it an opportunity for advertisers to understand.

[pullquote_left]Devices are all connected – people are relying more and more on their three screens to easily and quickly deliver information to tailor to them[/pullquote_left]The future of consumer behavior lies online – and that’s brought with it an opportunity for advertisers to understand their audiences better than ever, says one of Microsoft’s top online consumer experts.

Speaking at the “Click to Connect” event in Bryanston yesterday, Alexandre Michelin, Microsoft’s Regional MSN Executive Producer, explored some of the hottest online trends, and provided some rare insights into running one of the world’s largest consumer portals.

Michelin told an audience of more than 150 advertising and marketing professionals about the ways that MSN forges strong partnerships with industry to keep the portal relevant and innovative.

Hosted by Microsoft Advertising and DigitalMark, ‘Click to Connect’ showcased online trends and the possibilities of new brand experiences in the digital space. Microsoft South Africa’s consumer and online lead, Nazeer Suliman, believes that greater connectivity has opened the digital space up to richer interactions with consumers and that brands can no longer ignore these possibilities.

“Devices are all connected – people are relying more and more on their three screens to easily and quickly deliver information to tailor to them,” said Suliman.

Marcus Stephens, general manager, MSN & Windows Live SA / Kagiso Media, agrees that the potential for brands to interact is exponential. “With digital interaction, the needs and interests of consumers are fulfilled instantaneously and MSN is proof of that. Companies need to tailor their offerings for the digital arena,” he said.

New Bank Owned REO: $148,727 Below Assessed Value

Coming on the market within the next couple of days this 4 bedroom, 3 bath home I predict this home will sell within days of hitting the Sun Valley Multiple Listing Service.

[pullquote_right]As predicted this home went under contract within days of hitting the MLS[/pullquote_right]Over 2800 square feet located on picturesque corner lot in quality Hailey neighborhood this home is another bank owned property that’s priced for and immediate sale.

Current assessed value $392,627

List Price $244,900

Here are a few snapshots I took this afternoon after learning about the home and the price it was going to be listed at. Win big by being one of the first to see this home before it’s to late. I’m available to show you this home today. Call me at 208.720.6888

NOTE: I am not the listing agent of this property and am not authorized to give out the address over the phone, but I can represent you and show you the home today.

Listing Expired – House still unsold? Part 2: What it takes to sell in todays market

Pricing is a critical element in offering a home for sale, and unfortunately it’s often done wrong. Sometimes that’s the agent’s fault, and sometimes it’s the homeowner’s.

We’ll start with the agent. The sad truth is that some agents try to “buy listings” by promising homeowners unrealistic prices. They say they can get a higher price than anyone else can… which is nonsense. The market determines the price.

The only way to price a home correctly is to first compare it honestly with recent sales of homes that are very similar in size, location, amenities, and condition. Then, because the market is constantly changing, it needs to be compared to homes currently for sale. In other words, compare it to the competition.

Over pricing a home can create a greater loss for a homeowner than under-pricing it, for several reasons:

Buyers who can afford a home in your proper price range never see it, because MLS searches won’t show it. (Buyers looking in the $250,000 to $300,000 range never see homes listed at $309,000!)

[pullquote_left]It doesn’t matter what the agent or seller thinks or believes, “The Market Always Determines The Price”[/pullquote_left]Buyers who can afford homes at your price will reject it

The house becomes “stale on the market” and savvy buyers who ask how long a home as been for sale may reject it without ever viewing, believing that “something must be wrong with it.”

The result: The home stays on the market too long, forcing the sellers to continue making payments while their future plans are delayed. Often, in order to sell a “stale” listing, the price must be dropped below its proper price.

Agents aren’t always the only ones at fault. Sometimes homeowners insist on listing at the wrong price, and inexperienced or insecure agents will agree. A really top agent will not, because he or she will know that an over priced listing will cost both time and marketing dollars – and won’t result in a sale.

The online MLS market analysis tool is a great starting point. But a true market analysis must be done by an agent who has seen your home – knows the local market and the homes he or she will use for comparison.

If you’d like to know what your home is really worth in today’s market, give me a call at 208.720.6888. I’ll be happy to prepare a true market analysis for you.