According to the “2010 Home Buyer and Seller Profile” visuals of properties for sale are increasingly useful to buyers as more buyers use the Internet in their search process. Eighty-five percent of home buyers found photos very useful on websites. In addition, eighty-three percent of buyers found detailed information about the property very useful when searching for a home.
Nearly sixty percent of home buyers used multiple listing service (MLS) websites, the most frequently used online resource. [pullquote_right]Eighty-five percent of home buyers found photos very useful on websites. All properties we represent feature extensive professional photos promoted on various real estate websites at no additional charge to sellers.[/pullquote_right]MLS is the most used website among first-time and repeat buyers and also amongst all age categories of buyers. REALTOR.com was the second most used site among repeat buyers and buyers of every age category. First-time buyers used real estate company websites and real estate agent websites more often than repeat buyers.
The most difficult part of the search process is finding the right property for the buyer. It is a process that increased in the length of the search from 2008 to 2009 and remains longer in 2010. The typical buyer searches for 12 weeks and views 12 homes during the process.
Buyers find visuals on the Internet particularly useful . . . pictures of the property, detailed information about the property for sale, and virtual tours all aid buyers. Overall, 91 percent of buyers were very satisfied or somewhat satisfied with their home buying process.